While there are many tactical-level events available to Canada’s automotive dealers, the Canadian Automobile Dealers Association (CADA) felt there wasn’t anything that brought together leading experts to explore the industry’s most important strategic challenges. CADA decided to create a one-day conference that did just that. They asked Universus to play an integral role in the planning committee, contributing to all aspects of the event. The resulting event, the annual CADA Summit, launched in 2013 with a remarkable line-up of speakers. Universus team members Niel Hiscox and Todd Phillips moderated event sessions, and the conference finished with Niel onstage interviewing automotive industry icon Bob Lutz. Quite a day.