Dynamic Tire wanted to introduce Sailun Tires, a new brand of value tier tire, to their retail channel by creating a media test track day for automotive journalists. These journalists track-tested the tires against a premium tire brand and commented on the performance and value they felt the new tires offered. Universus created a video of the event that effectively conveyed the results of the comparison test in the journalists’ own words, while demonstrating the fun and energy of the day.