Video Articles

Social media offers a variety of advertising opportunities for companies. With the help of social media services from marketing agencies like Universus, businesses can increase brand awareness, increase inbound traffic, build brand loyalty, and mo…

Email has become a popular medium that allows marketers to better engage their audience, while encouraging deeper engagement with the company’s digital and print content. But of greater importance these days is the use of video as a key tool in ga…

The COVID-19 pandemic brought with it significant disruption impacting industries and markets across the world, while also paving the way for change in technology and consumer experiences. At the same time, long-standing social issues around race,…

It’s no secret that video continues to grow in popularity—and particularly since the early days of the pandemic. It’s a medium that consumers expect from businesses, now more than ever. And it’s one that can capture the ever dwindling attention sp…

Animated videos are a hit for marketers. More brands are turning to animation for their video marketing. And while part of that shift stems from pandemic-related restrictions and precautions, brands also recognize the numerous advantages that anim…

It’s no secret that video is important to marketing, as statistical evidence points to its potential to boost leads. But for brands that aim to maximize their return on investment, they will need to understand what types of marketing video makes s…