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The Benefits of Social Media Digital Marketing Services
Digital Marketing
Video
Social media offers a variety of advertising opportunities for companies. With the help of social media services from marketing agencies like Universus, businesses can increase brand awareness, increase inbound traffic, build brand loyalty, and mo…
How to Use Video in Email Marketing
Digital Marketing
Video
Email has become a popular medium that allows marketers to better engage their audience, while encouraging deeper engagement with the company’s digital and print content. But of greater importance these days is the use of video as a key tool in ga…
Why You Need an Audience for Your Brand
Digital Marketing
General
There is a common saying in the marketing world that “If you try to sell to everyone, then you’ll end up selling to no-one.” This is not news to marketers, but what businesses sometimes underestimate is the importance of not just marketing to an a…
3 Brand Marketing Predictions for the “New Normal”
Digital Marketing
Video
The COVID-19 pandemic brought with it significant disruption impacting industries and markets across the world, while also paving the way for change in technology and consumer experiences. At the same time, long-standing social issues around race,…
Why Video Marketing is the Obvious Choice Moving Forward
Digital Marketing
Video
It’s no secret that video continues to grow in popularity—and particularly since the early days of the pandemic. It’s a medium that consumers expect from businesses, now more than ever. And it’s one that can capture the ever dwindling attention sp…
The Importance of Workforce Diversity
Digital Marketing
General
Workforce diversity can boost marketing creativity Many businesses are working hard to ensure their marketing and video advertisements include a broader range of race and ethnicity to better reflect the diversity in their market. But is that same …
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