Accelerate Auto


It’s exciting to design a logo for a new entity, particularly one as important as Accelerate Auto that is combating anti-Black racism in Canada’s auto industry. Universus went through many iterations and design concepts before landing on the family of logos for this new not-for-profit. The logo was created to be inviting, work across various formats and backgrounds and allude to the feeling of moving forward and truly accelerating change in the auto industry. A smaller logo design featuring just the initials of the organization was also created for social channels like LinkedIn and Instagram, and yet is still recognizable and tied to the main brand.