Cox Automotive
Print / Digital / Social / Design


When Cox Automotive wanted to tell a deeper brand story about a new offering to a highly-targeted audience of car dealers, they recruited the BrandDRIVER team. The team crafted a full page article consistent with the style, tone and hot topics for that specialized audience in their favourite B2B magazine. The content marketing campaign also included digital deployments that promoted the article on the publication’s website, e-news and social channels.