Details

Client:
Clarify Group Inc.
Type:
Design

Overview

Clarify Group is a new brand entering a space dominated by traditional, and somewhat stuffy research and consultancy firms. To establish the brand as modern and forward looking, the logo had to look fresh and stand out. This was achieved with the colours, flow and upward arrow signifying both progress and improved performance. The logo and associated brand assets lend themselves well to the brand positioning as a next generation firm also providing advanced digital tools, including AI tech, and not just thought leadership.

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