Cox Automotive
Interactive / Print / Digital / Social / Design


Cox Automotive Canada operates a dozen distinct brands in Canada serving the automotive industry. Universus was challenged to create a brand narrative and design to tie together four distinct and well known brands into a cohesive story that tied them together. The campaign elements included print ads and digital, social, video assets, as well as email copy, and a search campaign. The marketing assets directed customers and prospects to the centerpiece of the campaign — an interactive video on a lead generating landing page that told the entire brand story in an innovative way.