Details

Client:
Toyota / Lexus Canada
Type:
Video

Overview

Lexus and Toyota had an identical product going to market but needed two completely different approaches to marketing it. To appeal to the Toyota target audience, humour, light-heartedness and the element of surprise were used to showcase the Toyota Dash Camera. To appeal to the Lexus target audience, the Lexus Dash Camera was introduced in a manner similar to high-tech phone or tech reveals, showcasing the technology and benefits to users.

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