Interactive video is a video format that allows audiences and viewers to interact with different elements within a video. This style of video gives viewers the power to navigate how and what they want to see or learn about. By giving viewers the power to be part of an experience as opposed to a passive viewer, you empower viewers to truly invest in your content.
Studies show that as much as 50% of viewers often tune out after the first 20 seconds of a traditional video. Interactive content keeps viewers engaged. A recent study showed that “viewers spent 47% more time on interactive video driving a 9X lift on purchase intent.” At Universus Media, we pride ourselves on having the ability to create a wide variety of interactive video services, built to meet the specific needs of each client.
What types of interactive videos can we make?
Our interactive video content team can create a variety of videos for your needs. Our primary categories of interactive video include:
- Branching: Branching allows a viewer to choose how a video will unfold by choosing from different “decision points” along the video. In this way, viewers can choose only the path they are interested in. Like “choose-your-own-adventure” books we read as kids, branching is a great way to allow users to interact with your brand in the way they want and build brand loyalty through interactivity.
- In-Video Action Buttons: In-video actions create a call-to-action button which seamlessly directs a viewer towards the action you want them to take. Direct links can lead audiences to your interactive video website and create a seamless and user-friendly experience. This method eliminates any unnecessary steps which often lead to viewer drop off. In video action buttons can also include downloadable links which allow you to share files like informational pamphlets, printables, reports, and customer feedback quizzes directly from within a video. In-video action buttons can also allow users to “shop” an item from within your video. A click of a button can let users see a price, compare items and redirect users to a purchasing platform.
- Hotspots: There is no such thing as a one size fits all video. Hotspots empower viewers to learn more about certain elements within a video while skipping over information they already know or find irrelevant. Hotspots have been shown to improve the click-through rates of videos and increase traffic to related content linked in an existing video.
- Interactive Quizzes: Quizzes are a great wait to educate, as well as test a viewer’s knowledge. Interactive quizzes can include true/false options, fill in the blank questions which allow users to either type in their knowledge or drag and drop from a selection of answers. Quizzes can also include polls and questionnaires which can measure viewer knowledge as well as gain valuable insights. Interactive video training is a great tool to help eliminate the need for in-person training.
Why work with us?
At Universus Media, we pride ourselves on our thorough process. We spend the time to truly understand your specific goals and tailor a full 360 interactive video content experience that meets and exceeds your customer’s needs. Whether you’re making your first video or are a seasoned pro, let Universus Media help craft the right marketing video tailored specifically to your audience’s needs.