Digital Marketing Resources.

Social media offers a variety of advertising opportunities for companies. With the help of social media services from marketing agencies like Universus, businesses can increase brand awareness, increase inbound traffic, build brand loyalty, and more. …

Email has become a popular medium that allows marketers to better engage their audience, while encouraging deeper engagement with the company’s digital and print content. But of greater importance these days is the use of …

There is a common saying in the marketing world that “If you try to sell to everyone, then you’ll end up selling to no-one.” This is not news to marketers, but what businesses sometimes underestimate …

The COVID-19 pandemic brought with it significant disruption impacting industries and markets across the world, while also paving the way for change in technology and consumer experiences. At the same time, long-standing social issues around …

It’s no secret that video continues to grow in popularity—and particularly since the early days of the pandemic. It’s a medium that consumers expect from businesses, now more than ever. And it’s one that can …

Workforce diversity can boost marketing creativity Many businesses are working hard to ensure their marketing and video advertisements include a broader range of race and ethnicity to better reflect the diversity in their market. But …

Avoid diversity blind spots in your videos Diversity in all forms of marketing is now center stage. In the past decade, there has been a greater effort and focus on balancing gender in marketing, but …

Animated videos are a hit for marketers. More brands are turning to animation for their video marketing. And while part of that shift stems from pandemic-related restrictions and precautions, brands also recognize the numerous advantages …

It’s no secret that video is important to marketing, as statistical evidence points to its potential to boost leads. But for brands that aim to maximize their return on investment, they will need to understand …

With the advent of social media, consumers no longer want to be told what to buy – they want to be involved in the journey. For many businesses working to connect with their audiences, this …

Years ago, when businesses first began harnessing the power of video in their digital marketing campaigns, long product and instructional videos were the go-to for consumers to get the full scope of a business. The …

A solid component of any business venture is knowing your customer. Most commonly this comes from understanding their purchase journey, which involves finding out what exactly your customer is looking for, any pain points, and …