Digital Marketing Resources

With the advent of social media, consumers no longer want to be told what to buy – they want to be involved in the journey. For many businesses working to connect with their audiences, this …

Years ago, when businesses first began harnessing the power of video in their digital marketing campaigns, long product and instructional videos were the go-to for consumers to get the full scope of a business. The …

A solid component of any business venture is knowing your customer. Most commonly this comes from understanding their purchase journey, which involves finding out what exactly your customer is looking for, any pain points, and …