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Universus Media Group
  • Services
    • Services Overview
    • Design
      • Design Overview
      • Logo Design
    • Content Marketing
    • Video Marketing
      • Video Marketing Overview
      • Event Marketing
      • Interactive Videos
      • Motion Graphics
      • Virtual Event Videos
      • Training Videos
      • 3D Graphics
  • Work
  • Blogs
  • About
    • About Universus
    • Our Team
    • Careers
    • News
    • COVID-19
  • Contact
1-833-399-0147

Digital Marketing Resources.

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  • Digital Marketing

The Benefits of Social Media Digital Marketing Services

View the Universus Media Group informative Video Resources / Digital Marketing

Social media offers a variety of advertising opportunities for companies. With the help of social media services from marketing agencies like Universus, businesses can increase brand awareness, increase inbound traffic, build brand loyalty, and more. …

How to Use Video in Email Marketing

View the Universus Media Group informative Video Resources / Digital Marketing

Email has become a popular medium that allows marketers to better engage their audience, while encouraging deeper engagement with the company’s digital and print content. But of greater importance these days is the use of …

Why You Need an Audience for Your Brand

General / Digital Marketing

There is a common saying in the marketing world that “If you try to sell to everyone, then you’ll end up selling to no-one.” This is not news to marketers, but what businesses sometimes underestimate …

3 Brand Marketing Predictions for 2021

View the Universus Media Group informative Video Resources / Digital Marketing

The COVID-19 pandemic brought with it significant disruption impacting industries and markets across the world, while also paving the way for change in technology and consumer experiences. At the same time, long-standing social issues around …

Why Video Marketing is the Obvious Choice in 2021

View the Universus Media Group informative Video Resources / Digital Marketing

It’s no secret that video continues to grow in popularity—and particularly since the early days of the pandemic. It’s a medium that consumers expect from businesses, now more than ever. And it’s one that can …

The Importance of Workforce Diversity

General / Digital Marketing

Workforce diversity can boost marketing creativity Many businesses are working hard to ensure their marketing and video advertisements include a broader range of race and ethnicity to better reflect the diversity in their market. But …

Diversity in Digital Marketing

General / Digital Marketing

Avoid diversity blind spots in your videos Diversity in all forms of marketing is now center stage. In the past decade, there has been a greater effort and focus on balancing gender in marketing, but …

Animation in Video Marketing

General / View the Universus Media Group informative Video Resources / Digital Marketing

Animated videos are a hit for marketers. More brands are turning to animation for their video marketing. And while part of that shift stems from pandemic-related restrictions and precautions, brands also recognize the numerous advantages …

Videos for Every Stage of the Marketing Funnel

General / View the Universus Media Group informative Video Resources / Digital Marketing

It’s no secret that video is important to marketing, as statistical evidence points to its potential to boost leads. But for brands that aim to maximize their return on investment, they will need to understand …

Storytelling Techniques for Compelling Videos

General / View the Universus Media Group informative Video Resources / Digital Marketing

With the advent of social media, consumers no longer want to be told what to buy – they want to be involved in the journey. For many businesses working to connect with their audiences, this …

The Evolution of Long Videos and Micro-Content

General / View the Universus Media Group informative Video Resources / Digital Marketing

Years ago, when businesses first began harnessing the power of video in their digital marketing campaigns, long product and instructional videos were the go-to for consumers to get the full scope of a business. The …

Why Sequencing Videos are Key to Your Customer Journey

General / View the Universus Media Group informative Video Resources / Digital Marketing

A solid component of any business venture is knowing your customer. Most commonly this comes from understanding their purchase journey, which involves finding out what exactly your customer is looking for, any pain points, and …

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We’re a technology channel partner with proven experience in opening the Canadian market to software products in a variety of industries. For technology companies that want to grow in Canada but don’t have feet on the ground, don’t work in both of Canada’s official languages (English and French) or aren’t familiar with the cultural differences that make Canadians different from even their closest neighbours, we can provide a quick and sustainable path to building Canadian sales and support.

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