General Articles

There is a common saying in the marketing world that “If you try to sell to everyone, then you’ll end up selling to no-one.” This is not news to marketers, but what businesses sometimes underestimate is the importance of not just marketing to an a…

Workforce diversity can boost marketing creativity Many businesses are working hard to ensure their marketing and video advertisements include a broader range of race and ethnicity to better reflect the diversity in their market. But is that same …

Avoid diversity blind spots in your videos Diversity in all forms of marketing is now center stage. In the past decade, there has been a greater effort and focus on balancing gender in marketing, but much less progress has been made on the race an…

Animated videos are a hit for marketers. More brands are turning to animation for their video marketing. And while part of that shift stems from pandemic-related restrictions and precautions, brands also recognize the numerous advantages that anim…

It’s no secret that video is important to marketing, as statistical evidence points to its potential to boost leads. But for brands that aim to maximize their return on investment, they will need to understand what types of marketing video makes s…

Proper video sequencing ensures the right video style, tone and length are viewed at the right time and place on a customer’s journey. In order to have the right video length, specs, and sequencing, you need to know who you’re marketing for. Follo…