General Articles

With the advent of social media, consumers no longer want to be told what to buy – they want to be involved in the journey. For many businesses working to connect with their audiences, this means that every single piece of content they produce mus…

We are saturated by social media these days. No matter where you look in the digital sphere, just about everyone is connected to one or several social media channels, including businesses who are more interested than ever in connecting with their …

Years ago, when businesses first began harnessing the power of video in their digital marketing campaigns, long product and instructional videos were the go-to for consumers to get the full scope of a business. The majority of online users today h…

Video marketing has become an essential component for many businesses as audiences now consume the majority of their information and impressions about brands through visuals. Two of the most popular styles of videos are live footage and animation,…

It’s a common misconception that the main components of creating a video are simply capturing the content itself and post-production. But there’s more to consider that can influence how the associated costs can be managed and even reduced. For sta…

A solid component of any business venture is knowing your customer. Most commonly this comes from understanding their purchase journey, which involves finding out what exactly your customer is looking for, any pain points, and providing a solution…