La Corporation des concessionnaires d’automobiles de Montréal (CCAM), a leading industry association for auto retailers, wanted to create a one-day conference and event for their members, featuring leading speakers and panels, supported by industry sponsorship. They turned to the Universus experiential team, who brought their experience and knowledge of best practices to design the event, take the lead in shaping the agenda and recruiting speakers, design and launch the event’s brand and marketing materials and media schedule, and find sponsor support.