Our thoughts

The Evolution of Long Videos and Micro-Content

Digital MarketingGeneralVideo

Years ago, when businesses first began harnessing the power of video in their digital marketing campaigns, long product and instructional videos were the go-to for consumers to get the full scope of a business. The majority of online users today h…

Footage or Animation Style Videos: Which is Better?

Video marketing has become an essential component for many businesses as audiences now consume the majority of their information and impressions about brands through visuals. Two of the most popular styles of videos are live footage and animation,…

How to Effectively Manage Video Costs

It’s a common misconception that the main components of creating a video are simply capturing the content itself and post-production. But there’s more to consider that can influence how the associated costs can be managed and even reduced. For sta…

Why Sequencing Videos are Key to Your Customer Journey

Digital MarketingGeneralVideo

A solid component of any business venture is knowing your customer. Most commonly this comes from understanding their purchase journey, which involves finding out what exactly your customer is looking for, any pain points, and providing a solution…

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Universus Media Group is a full-service creative agency. That means we do it all: social media, digital marketing, branding, design — and tons of video production.

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