Our thoughts

Avoid diversity blind spots in your videos Diversity in all forms of marketing is now center stage. In the past decade, there has been a greater effort and focus on balancing gender in marketing, but much less progress has been made on the race an…

Animated videos are a hit for marketers. More brands are turning to animation for their video marketing. And while part of that shift stems from pandemic-related restrictions and precautions, brands also recognize the numerous advantages that anim…

It’s no secret that video is important to marketing, as statistical evidence points to its potential to boost leads. But for brands that aim to maximize their return on investment, they will need to understand what types of marketing video makes s…

Proper video sequencing ensures the right video style, tone and length are viewed at the right time and place on a customer’s journey. In order to have the right video length, specs, and sequencing, you need to know who you’re marketing for. Follo…

With the advent of social media, consumers no longer want to be told what to buy – they want to be involved in the journey. For many businesses working to connect with their audiences, this means that every single piece of content they produce mus…

We are saturated by social media these days. No matter where you look in the digital sphere, just about everyone is connected to one or several social media channels, including businesses who are more interested than ever in connecting with their …