Digital Marketing Articles

Avoid diversity blind spots in your videos Diversity in all forms of marketing is now center stage. In the past decade, there has been a greater effort and focus on balancing gender in marketing, but much less progress has been made on the race an…

Animated videos are a hit for marketers. More brands are turning to animation for their video marketing. And while part of that shift stems from pandemic-related restrictions and precautions, brands also recognize the numerous advantages that anim…

It’s no secret that video is important to marketing, as statistical evidence points to its potential to boost leads. But for brands that aim to maximize their return on investment, they will need to understand what types of marketing video makes s…

With the advent of social media, consumers no longer want to be told what to buy – they want to be involved in the journey. For many businesses working to connect with their audiences, this means that every single piece of content they produce mus…

Years ago, when businesses first began harnessing the power of video in their digital marketing campaigns, long product and instructional videos were the go-to for consumers to get the full scope of a business. The majority of online users today h…

A solid component of any business venture is knowing your customer. Most commonly this comes from understanding their purchase journey, which involves finding out what exactly your customer is looking for, any pain points, and providing a solution…