Toronto Hydro challenged Universus to rethink their annual United Way campaign video, to create something more engaging, more personal, and impossible to ignore. We built a shared narrative by interviewing the campaign chair and employees across the company, weaving their voices together to tell one continuous story. Each person picked up where the last left off, speaking about the personal impact of giving, past successes, goals for the future, and the role United Way plays in changing lives. The video felt unique, connected, and inspiring.